Sorry for the long post, but some explanation is necessary to get at the questions at the end. At World of Wheels in KC this past weekend one of the cars had a sign and stack of info sheets hearlding "A new organization, created by street rodders, for streetrodders", American Street Rod Association. I googled the name, and found their website, http://www.americanstreetrodassociation.com/, but also noticed another one, http://www.theasra.com/ which is The American Street Rod Association.
Confused, I sent comments to both and got responses from both, including one phone call Sunday afternoon! What I gleaned (my understandings):

"ASRA" is trying to bootstrap a new organization that will be coast-to-coast, border-to-border which will ultimately have both regional and national gatherings, ala Goodguys and NSRA, but maintaining control of key decisions by vote of the full membership. Their next meeting of their group of ~10 "directors" is at the end of February, when they hope to ratify a set of by-laws, set their basic dues structure, and discuss how (if) they can work with "The ASRA" to a set of common goals. There has been talk of "ASRA" being set up as a not-for-profit group, but there are some legal hoops associated with that designation, including how to deal with liability. They are looking to 2011 for their first events, with 2010 dedicated to organization and planning. Most of their core group is scattered in central/south Illinois, with one in the KC area.

"The ASRA" established their presence by getting a small business license (LLC) in Mississippi 12/09, and launching a website in January 2010 setting dues at $25 annually. Their website is quite professional, their main organizer has a magazine publishing background, and his message is "We're up and running!" with a note that anyone paying their $25 in 2010 is a "Charter Member". They plan their First Annual Street Rodders Reunion in Diamondhead, MS in June, 2010, and they list several existing Gulf Coast events as gathering points for the group. From their website The ASRA appears (to me) to be focused on the Gulf Coast area, but soliciting membership at large. My understanding is that they tagged "The" as a part of their name because "ASRA" was already registered as a domain name several years back, and had not been allowed to lapse.

I had not known that GoodGuys was "spun off" from NSRA years back by one or more of the original NSRA founding group, and that the financial success of GoodGuys has been a continuing rivalry. This goes a long way to explaining the "30 Year Rule" that has been such a focus in the past year. Has anyone else heard about the ASRA/The ASRA grassroots efforts? Is it a good thing?