Thread: Spring/summer '08 T. Moore 'T' idea...

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My target audience is really anyone into old hot rods and cars in general. I'm going to print these to sell and also to give away to my more long-term clients.

I'm looking to really use them to advertise my auto-related design biz, but make them appealing enough to people who might buy one because it's 'cool' looking. Hence the reason I didn't plaster my phone number or web addy on there. I want it to look like a vintage 'speed shop' kind of T-shirt.

I know I'm a sucker for any kind of cool car t-shirts...whether it's just a cool logo or a sweet car illustration, if it's cool, I'll buy it so I guess I'm hoping this will appeal to the many people out there like myself who just love to buy/wear car t-shirts.

Do you think it's appealing without being too "advertisy"?

In that case I'd put the web address at the bottom rather than the "horsepower.....". Getting your customers to wear advertising for you on a giveaway basis shouldn't be too hard, but might not work as well for a for sale piece. It's not like "bragging" that the wearer has an Isky Cam or some such well known product or favorite celebrity driver. Perhaps something that appears more generic, but still gets the message across. Say "Cool Custom" in the same font and size at the top with a smaller "Graphics" below that (still above the oval). Then the web contact across the bottom. That way the potential buyer would feel like their primary expression is that they admire custom cars, but those who take enough interest to look closer will be inspired to contact you for a commission project.

If you aren't already thinking about it an ideal market, especially for the work shirt design I'd guess, would be the "Billet Proof" circuit of shows, and "Viva Las Vegas", or any other rockabilly deal. Both those shows have websites.