Thread: Lookin' for market reaction...

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in todays field of ads that is as good as it gets. i love the drummer

First off, thanks to everyone who took the time to post up and vote in the poll.

I'm reminded of the old adage popularized when us grey hairs were kids: If you think my music is too loud you're too old! This is a VERY targeted ad, they know who their most likely audience is. That's part of what makes this a very effective ad, in fact it's already won an award for it's effectiveness with it's target audience. Obviously, as our survey shows, it ain't a bunch of 60ish old farts. It's probably safe to say they're looking for the under 35 demo.

I get the sense that those who thought it was dumb largely were reacting to the hip hop "music" aspect. Perhaps it was the same for those who said they just didn't get it. But it's the imagery that counts here. They're taking clever shots at their competitors.

So let's deal with the imagery first. When the Scion XB came out a few years back it didn't take long for the young folks to start ragging on it for looking like a toaster on wheels. Image one. Likewise with the Honda Element jokes went around calling it the box they ship Civics in. Image two. The last one, the washing machine, is for the more recently released Nissan Cube, and as image three is the least familiar. So the main theme of this particular ad is "you can have these mundane appliances/items, or you can go somewhere in a desirable car".......well, from their point of view.

The younger set grew up with the hip hop music scene so don't zero in on that as many of you have, for them it's just a background beat to the message. Think about how your parents likely had disdain for Elvis, The Beattles, The Stones, or Iron Butterfly. Yes, you've become your parents, but you already knew that.

In advertising not only is it important to identify and then appeal to your target audience, but the message needs to stick. How many time have you seen a cute ad, only to wonder who or what it was about just a couple minutes later. This one sticks, viewer ID is high. So even though it might miss us, it's still a winner where it counts. Move over Clara Peller and the Geico Gecko, there's a new...........uh......rodent in town!!

Originally Posted by Bob Parmenter

First off, thanks to everyone who took the time to post up and vote in the poll.

I'm reminded of the old adage popularized when us grey hairs were kids: If you think my music is too loud you're too old! This is a VERY targeted ad, they know who their most likely audience is. That's part of what makes this a very effective ad, in fact it's already won an award for it's effectiveness with it's target audience. Obviously, as our survey shows, it ain't a bunch of 60ish old farts. It's probably safe to say they're looking for the under 35 demo.

I get the sense that those who thought it was dumb largely were reacting to the hip hop "music" aspect. Perhaps it was the same for those who said they just didn't get it. But it's the imagery that counts here. They're taking clever shots at their competitors.

Think about how your parents likely had disdain for Elvis, The Beattles, The Stones, or Iron Butterfly. Yes, you've become your parents, but you already knew that.
Move over Clara Peller and the Geico Gecko, there's a new...........uh......rodent in town!!

That's great! UH.. can you now explain to me the rich russian with direct tv and a mini giraffe?!?! innagaddadavida honey........

i like the geico pig one weeeeeeee all the way home .the russian tv.. i has it .this ones is ok and i did get it right off the bat i would say the target age would be 30sto 40s thats older rap the rats look to be in there mild 20s

I'm sure it will be very effective with the target age group.....just ain't me. Can't stand rap music or hip hop or whatever you chose to call it. The use of furry little creatures will also probably appeal to the distaff side as well.

It's beyond me why car companies(and others) have to use these so called sophisticated ads to try to sell me a car. I would much prefer that someone stand up and tell me that they have the best car(product) in the world and we can deal and those ads are irritating other ways too. The VW ads, stupid. Howie Long trying in his most condescending sneer at some runty in comparison guy trying to sell me a Chebbie because his C1500 p/u doesn't have a 'man step'. It goes on and on. What ever happened to the likes of Speedy Alka Seltzer or Doris Day in Seein' the USA.

As I said above, thank goodness for a mute button and the major reason that if I do watch the boob tube for a 'normal' 42 minute out of 60 minute show, it's via a DVR or VCR recording.

(sorry, it's my age showing again)

EASY DAVE! Put down the remote and step away from the box! Now. Tell us how you really feel!

Originally Posted by 34_40

EASY DAVE! Put down the remote and step away from the box! Now. Tell us how you really feel!

You REALLY don't want my opinion on many TV commercials. This is still a family oriented forum and I don't need another admonishment

Originally Posted by IC2

It's beyond me why car companies(and others) have to use these so called sophisticated ads to try to sell me a car. I would much prefer that someone stand up and tell me that they have the best car(product) in the world and we can deal and those ads are irritating other ways too. The VW ads, stupid. Howie Long trying in his most condescending sneer at some runty in comparison guy trying to sell me a Chebbie because his C1500 p/u doesn't have a 'man step'. It goes on and on. What ever happened to the likes of Speedy Alka Seltzer or Doris Day in Seein' the USA.

(sorry, it's my age showing again)

Ah Dave, you're a gold mine.........and I mean that as a compliment!

Yes, your age IS showing but your remarks also demonstrate why you were primarily engineering and not marketing or sales. On the flip side of that, when I had my business (well, actually even before that) I would approach the sales process completely differently when talking to an engineer versus say a grocery store clerk. Sales is communication, and different mind sets communicate differently. What's a priority for the engineer customer may not be on the clerks radar, even though the product/service is essentially the same. One size does not fit all in the sales process. That's most often the difference between the successful sales person and the ineffectual one (not always time based). Figure out what's important to the customer and then demonstrate how what you have fills the bill.

I'd bet that the successful (which might explain why GM has issues) auto companies rely on other streams of communication to reach folks like you. For example, enthusiast magazines like Car & Driver, or through Consumer Reports, or perhaps a J.D. Power listing. This partially explains why newspapers are in trouble (besides their editorial content and bleed over to the "news" sections). Folks who have something to sell (which at the core is everyone and everything), have way many more options for communication paths today than in years gone by. The challenge is to economcally reach as many of the likely buyers as you can.

34 40, no, I can't help you with your mad Russian..............but he better watch out for PETA!

For a time in my life I worked in advertising, and while we may not like ads like this, we remember them. That is the goal. Even ads that annoy the h*** out of us, if repeated enough, etch their message into our brains. Look at how much we are talking about this one.

A perfect example is a Florida Attorney who floods the TV and radio airwaves with ads..........every hour of the night and day. He is one smart advertiser, because as much as I hate hearing his ads, if I ever needed an Attorney I would probably give him a call..........his message has gotten through to me. I figure if he can afford to advertise that much he must be successful.

McDonalds has built their empire on advertising. Even if they have nothing to say specifically, they are still on the tv and radio letting you know they are still there.

Don

Originally Posted by IC2

It's beyond me why car companies(and others) have to use these so called sophisticated ads to try to sell me a car. I would much prefer that someone stand up and tell me that they have the best car(product) in the world and we can deal and those ads are irritating other ways too. The VW ads, stupid. Howie Long trying in his most condescending sneer at some runty in comparison guy trying to sell me a Chebbie because his C1500 p/u doesn't have a 'man step'. It goes on and on. What ever happened to the likes of Speedy Alka Seltzer or Doris Day in Seein' the USA.

As I said above, thank goodness for a mute button and the major reason that if I do watch the boob tube for a 'normal' 42 minute out of 60 minute show, it's via a DVR or VCR recording.

(sorry, it's my age showing again)

Remember Bonanza when the Chevy line up would be coming at you through the field. As a kid I looked forward for the beginning of the show for the ads.

Back then the style got my attention. I think today there are so many cars that look alike and the foreign companies are trying to out wit each other.

I like the new Dodge Challenger; if I were to by a new car I would really consider that one. Even though I would have a hard time getting in an out of it with my old painful bones.

Richard

Originally Posted by Bob Parmenter

Ah Dave, you're a gold mine.........and I mean that as a compliment!

Yes, your age IS showing

34 40, no, I can't help you with your mad Russian..............but he better watch out for PETA!

Dave, you've got a decade more or less on me. But, like a lot of folks here, we think alike! You only vocalized some of what I was thinking.

Bob, it was all in good clean fun and thanks for the smiles! :

You too Rand!

When I was a kid, we couldnt turn the radio up because the
tubes in my '53 Chevy made the sound too distorted and the
dirt on the speakers made a big buzzing noise.......

But I did buy a reverb once....but had t take it back because
it wasnt 6 volt compatible.

mike in tucson

Originally Posted by 34_40

Dave, you've got a decade more or less on me. But, like a lot of folks here, we think alike! You only vocalized some of what I was thinking.

Bob, it was all in good clean fun and thanks for the smiles! :

You too Rand!

Mike (y) That's one of the pluses of going into dotage - I don't have enough time left on this big blue marble to beat around the bushes.

Uncle Bob - thanks. I tried sales of GE industrial gas turbine parts for a while but found that I preferred getting dirty working on them rather then trying to convince some purchasing agent and operations group they needed to spend a million or so dollars on spares and/or an uprate.

I'm not in the target age group (not even remotely close) but I too got the message of the comercial and actually enjoyed it when I first saw it on TV. It really hit it's intended mark and sent a great message. I actually thought it was done very well. It gets remembered quickly and product recognition is key...