Thread: This Is Not A CraigsList Notice

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Have you noticed the big green circle around the fuel fill? How about the stickers on the rollbar and seat sides in cars with onboard, interior cameras? All touting "American Ethanol". You don't get stickers on a car without buying space, either through contributions to the team, or to NASCAR as an organisation, often both. So, it's likely this is effectively a paid spokesperson statement more than anything else. Plus, Sunday is "Earth Day" and NASCAR is deep into the fear of political retribution potential against the sport.

Given that some of the Federal tax reduction subsidies have expired, and that over the past few years more and more disclosure of phony "science" is behind the notions of man caused global warming (or climate change if you prefer) the marketing arm of whatever association is behind the push for ethanol usage is probably gearing up for what they may fear in the future. They may be anticipating there are political changes in the wind for those who make any profit based on federal mandate rather than an earned position in the marketplace based on product merit. Again, alcohol fuel or fuel additive has been with us for most of a century, but didn't earn a place in the energy market based on features and benefits, it got a foothold, finally, based on political mandate. If, as some of us hope, the citizens of this country are coming around to the idea that borrowing at least half the money the Federal Govt spends each year is unsustainable, not to mention insane, they may fear that the mandates that benefit them will be some of the first to be chopped if fiscal discipline really occurs. So, they are turning to a "features/benefits" appeal, the standard approach to a sales formula.

My feel is that if they were forced to compete in the marketplace of energy products, ethanol would become a boutique product.......e.g. racing fuel.