When I was a kid, once or twice a year my cousin Dennis and I would get to ride along on a cattle buying trip "out West" with Grandpa and Uncle Jake. Watching for Burma Shave signs was part of the entertainment on the trip!!! Whoever spotted the most signs first got to choose what the dessert was for dinner that night at the restaurant. I'll never forget those trips and all the good road games. BTW, when I won dessert was always hot apple pie with cinnamon ice cream!!!! Going to the Indy 500 with Dad was the same game, same rules, same prize. By about '63 or so most of the signs had disappeared.