I'll tell ya what, only an idiot would start a magazine in these times: but I got the rag for ya, if you are that idiot: drone magazine. It'll probably be an online format, but it's coming.

I recently got an offer from hot rod mag to re subscribe, at a rate so low, I felt guilty taking them up on it.

I don't think they make money on their subscriptions. I think the subscriptions are the means to an end- getting advertisers. If their subs get too low, they will loose advertisers, so they start offering their mag for free, to increase circulation to please their ad clients.